Managing Director, Salma Aboul-ela is an experienced real estate development professional. An accomplished architect with a Masters in Urban Planning, Salma comes with an abundance of real estate development & investment experience from her previous strategic roles at Emaar Development, Emaar Hospitality Group, Aldar Development and Hirsch Bedner Associates; with a proven delivered portfolio of large-scale projects. Salma’s vision, drive and focus to identify innovative progressive development strategies & feasibilities gives LITE’s client base the confidence that their aspirations can be realised. With the key attributes needed to develop & implement successful strategies, Salma brings extensive experience, most notably across master planning, luxury hospitality and residential sectors.